Abstract: Consumer behaviour is the study of individuals, groups, or organisations and all the activities associated with the purchase, use, and disposal of goods and services. This consumer behaviour consists of how the consumer’s emotions, attitudes, and preferences affect buying behaviour. A change in consumer behaviour is due to this digital transformation which has developed due to the rise in technology and the other development is due to the pandemic where people couldn’t step out of their houses but wanted to buy, at that time the online shopping apps was very useful as the desired products would reach their doorstep with just one click. So, the digital platforms empower today’s consumers with deeper knowledge. The main aim of the study is to understand the satisfaction level of customers towards the transformation of digital markets and this research will be helpful to the marketer’s to know the desires & attitudes of the customers which will be useful for them to retain the existing customers and also will open a new avenue for new customers.