Abstract: The paper discuss the consumer behavior on the market of digital economy with possible use in consumer behavior research. It is a great extent developed by communication technology. Certain trends are developed in the process of consumer behavior during such transformation. Companies are moving forward to ease the survival of producers. Consumer experience has better chance of making them as regular customers. The new arrival of information and communication about technology has enhanced the life of many consumers. The higher level of wealth and information has changed into values and lifestyles regarding their own needs and responsibilities to new digital technologies. Certain technology has a general pattern from its origin to increase the use of consumer Services on different segments. Consumer behavior is moving in personal direction and at the same time it impresses the consumers to buy products through E-commerce. In companies they have secret code of today’s product Chacterization with high degree of variations has changed the competitive advantage to many consumers. Moreover this study examines how the conversion of companies had lead to improved relationship. This review is also considered as smart technologies over a consumer behavior.