Abstract: Responding to the globalisation of commerce and communication and driven by competition in the multi-billion dollar international market for highereducation, many universities are seeking to market their educational provision internationally.Feedback from some disappointed ‘customers’ has created pressure for changein the way that instruction is designed and delivered. This pressure is beginning to affectteachers in subjects perceived as international in perspective.  This paper reviews thestrategies suggested by Western universities to achieve internationalisation of thecurriculum. Internationalisation is a major project that affects all aspects of a university’sprovision, including its priorities for staff development and career rewards. Thechallenge for course developers is to design a curriculum that serves global rather than national priorities, which does not rely on prior knowledge of local provenance, wherestudents from all sources share equal opportunities for advancement in an inclusivelearning environment, and which serves to introduce stay-at-home students to thedemands of an increasingly multinational world of work..