ABSTRACT : Nowadays consumer behavior changes day by day in this current pandemic situation. So Branded retail outlets try to merge their retail business in both online and offline shopping ways. Recently, E-satisfaction, an electronic reaction to an immediate advertising demand, can be a significant piece of an organization’s showcasing system to arrive at clients straightforwardly. In the right circumstance and to the right client, it can offer a few benefits. Speed, Cost-adequacy, Control/customization. Coordinated with clients, when content is totally customized, including the introductory letter/note, sorts of connections and the substance of every connection is costly and tedious utilizing land-based strategies. However, not all circumstances call for exclusively an e-satisfaction framework. Cautious thought of the kinds of the objective being reached and the organization’s advertising objective will decide the fitting blend of e-based and land-based satisfaction parts to be used.